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AI that runs live entertainment operations

Run exceptional events. Meet your next customers. We power both.

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Opening Night walkthrough

Trusted by

Trusted by

  • San Francisco Tech Week
  • Los Angeles Tech Week
  • Rho Business Banking
  • Nexxa
  • Empress Events
  • The Foundry
  • Cleo Pay
  • LUPFR Entertainment
  • Eria Events
  • Autopoiesis Sciences
  • Afore Capital
  • Brick & Timber Collective
  • Haight Street Compute

The AI-native operating system for live events and entertainment. Powered by Violet,01 connected to the people worth knowing,02 and run hands-on.03

Platform

01 / 03

From the first brief.
Through the final detail.

For event teams, agencies, and production companies.

  1. VioletDana confirmed 140 guests.
    The room still fits; catering and rentals don’t.

    Next action

    Drafted by Violet

    140guestswas 120

    • Catering120 → 140 covers
    • Rentals15 → 18 tables
    • VenueSeats 150 · no change

    Intelligence across the operation01

    From event requirements to provider decisions, Violet connects the context and prepares the next steps.

  2. VioletKestrel can’t do Dec 10.
    Northlight ran your Summer offsite.

    Open need

    Needed

    Sound and projector

    For the 8 PM welcome remarks

    Choose who fills it

    The right people to make it happen02

    Violet suggests who fits and why, then books them for you.

  3. VioletSound check is done.
    Maya from Umbrella is on site.

    Run of show

    Opening Night

    6:30 PM

    Thu, Dec 10 · The Harbor Room · 140 guests

    1. 4:30 PMLoad-inDone
    2. 5:45 PMSound checkDone
    3. 6:30 PMDoorsNow
    4. 8:00 PMWelcome remarksNext

    Run live, hands-on03

    For fully managed events, Umbrella owns the execution, from provider sourcing to on-site delivery.

Customer outcomes

More time for relationships. More opportunities to grow.

  • 80% less time on event operations

    More time for your team to focus on customer relationships and business growth.

  • 20 qualified leads per curated experience

    Buyers who match your ideal customer profile and express interest in your offering.

  • 100% managed by Umbrella

    For fully managed events, from planning and provider sourcing to on-site execution.

Curated experiences

02 / 03

Where companies meet their next customers.

Turn curated experiences into a repeatable customer acquisition channel.

  • i.

    By invitation

    Guests are selected for relevance to your business and the conversations you want to have.

  • ii.

    Built for connection

    Experiences designed for meaningful conversations with prospective customers and partners.

  • iii.

    Run by Umbrella

    Our platform and hands-on team manage the experience from start to finish.

The Umbrella network

03 / 03

Great experiences start with the right connections.

Bring your trusted partners. Discover and book venues, talent, and service providers through Umbrella. Violet, your AI operator, handles the sourcing, the booking, and the coordination for you.

247

Providers and partners in the networkAs of October 2026
  • Sponsors and brand partners41
  • Catering and food40
  • Photography22
  • Bar and beverage19
  • Rentals, tents, and furniture17
  • Video and drone16
  • 8 more categories92

Providers join the Umbrella network by invitation.

We onboard a few teams at a time

Run your next event on Umbrella.

For event teams, agencies, and production companies, and businesses ready to meet their next customers.

Book a demo

Provide services for events?